The Challenge

 

Guerilla Online was given one week to expand and improve Nova Loca’s existing PPC campaign, to maintain or reduce the overall monthly spend, whilst increasing the number of website visitors and decreasing the cost per conversion.

 

The work

 

  • Competitive marketplace analysis
  • Additional Keyword Research
  • Review of existing Adwords campaign
  • Analysis of Google Analytics data 
  • ROI analysis for individual keywords
  • Use of evolving bid strategies for individual keywords
  • Identification of best time of day and best positioning for individual keywords
  • Creation and rotation of additional ads
  • Regular updates and reports on key metrics
It

The results

 

25% reduction in weekly PPC spend

10% increase to number of website visitors

60% decrease in cost per conversion

300% rise in number of conversions

 

The quote

 

"Guerilla Online’s comprehensive strategic and creative approach to the business challenges we face had a massive impact from day one. Their strengthening of our PPC campaign has already delivered beyond our expectations and released additional funds for alternative online marketing initiatives”.

Miranda Munn, Managing Director, Nova Loca
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